Advertising Partnerships
Local Passion at National Scale
LISTENS & VIEWS A MONTH
DAILY SPORTS PODCASTS
MAJOR METRO MARKETS
Creative Activations
Your Team. Every Day.
Sports fans care about their team every day, so we cover their team every day. Locked On features daily team audio and video podcasts for EVERY NBA, NFL, MLB, and NHL team, as well as over 60 major colleges and the big conferences. We also deliver daily podcasts covering the major sports leagues, league drafts, fantasy sports, and more.
#1 Daily Sports Podcast Network
Leading sports
podcast network
One of the fastest
growing podcast networks
in the country
Local team experts
and insiders covering
hometown teams
30-minute
daily podcasts
Brand safe
Podcast ads are Powerful & Effective
The podcast consumer is rapidly evolving and Locked On is constantly innovating to stay ahead of that curve.
Today’s podcast consumer is just as likely to watch their favorite podcast on YouTube as they are to listen to it on Apple Podcast, Spotify, or the Sirius XM app. That’s why every one of our podcasts is published for both audio and video so you can connect your brand to all sports fans.
Podcast consumers seek out the shows and subjects for which they’re personally passionate. That means they’re more engaged, more likely to listen or watch an entire episode, and almost never “tune out” to find something else. Mix in the avid sports fan—that Locked On reaches —with a hunger for news, information, and talk about their favorite team or sport and you’re looking at a winning advertising opportunity.
100 million people can’t be wrong
According to Edison Research 67% of the U.S. Population 12+ (192 million people) have listened to podcasts. 47% (135 million people) listened in the last month. There are now nearly 100 million people 12+ listening to podcasts every week. The fastest growing age demographic is 34 years old and younger. And the average podcast listener enjoys 8.3 podcast episodes a week.
PEOPLE HAVE LISTENED
TO A PODCAST
PEOPLE LISTEN
WEEKLY
AVG. EPISODE LISTENS
PER WEEK
*Edison Research – The Infinite Dial Report 2024
Sports Fans Are a Wildly Passionate & Connected Community
Sports fans are one of the widest-reaching affinity groups in the country with 66% (186 million people) considering themselves to be sports fans. It’s hard to find that level of penetration and passion with any other pastime. Fans use sports to be part of something bigger. They cite their sense of community and connection to other fans as the top reasons they are avid or enthusiastic fans. 68% use sports to keep their family ties stronger and stay connected to friends, family and colleagues. On average, sports listeners spend 6 hours 26 minutes listening to audio per day with sports podcasts registering as the fastest growing share of ear. And 74% of sports podcasts consumers follow podcasts to hear a unique perspective on sports topics not covered in other media.
It’s clear why Locked On is so successful at connecting with sports fans and connecting our advertisers to them. Locked On is far and away the #1 sports podcast network for connecting local sports fans to their community and delivering a unique perspective on their favorite team every day.
You’ll Be In Good Company
From big to small, from direct response to brand, savvy advertisers are getting great results with Locked On
Vodcasting is podcasting
According to research by Coleman Insights and Amplfi Media, 75% of today’s podcast consumers define a podcast as available on both audio and video. 42% now watch and listen to their favorite podcasts interchangeably. And a whopping 60% now use YouTube along with other apps to enjoy their podcasts, making YouTube the most popular podcast platform.
DEFINE A PODCAST AS
AUDIO & VIDEO
LISTEN ON BOTH
AUDIO & VIDEO
WATCH ON
YOUTUBE
*Coleman Insights & Amplifi Media – New Rules of Podcasting on YouTube, August 2023
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