Alabama Crimson Tide defensive back Kool-Aid McKinstry (1) reacts after defeating the Georgia Bulldogs in the SEC championship game at Mercedes-Benz Stadium.

PARTNER SOLUTIONS

When you advertise with Locked On, you’ll reach avid sports fans at their most passionate moments and tap into brand safe content across the entire network. With national and regional targeting plus a range of flexible advertising options, we are creative, resourceful and, above all, committed to your advertising success. The Locked On team will work to tailor the perfect advertising program that delivers real results.

The Audience:
Strong male demographics

Men are following sports in record numbers and they’re listening to and watching Locked On podcasts.

Source: Locked On Podcast Network 2022 Audience Survey

Affluent. Educated. Sports Fans.

74%

EMPLOYED
FULL-TIME

54%

HH INCOME OF
$75K+

73%

COLLEGE OR POST-
COLLEGE GRADUATES

57%

MARRIED OR
DOMESTIC PARTNERSHIP

Capabilities

Creative Flexible Advertising Solutions

At Locked On, we pride ourselves on being creative and flexible to deliver the best results for our advertising partners. We can scale media plans to match your budget and still deliver outstanding results. We are one of the few large podcast networks still offering live host read ads. Why? Because they deliver the best results and can be baked-in as well as digitally inserted. We offer a range of targeting options to maximize efficiency including geotargeting and attribution. Sponsorships and branded content integrations – we do that too!

National & Regional Targeting

When efficiency matters, and it always does, targeting is a critical tool for getting the best ROI. With Locked On, you can target campaigns across a number of audience segments and passion points. You can target campaigns against a national audience, a regional audience, and even by sport to matchup with your ideal demographic, campaign timing, creative objectives, budget.

Brand Safe

The Locked On Podcast Network boasts strong scores against brand safety and suitability across a number of metrics, creating a welcoming and trustworthy environment for brands to place their message. Measured by Barometer in 2023, Locked On registered “No Risk” against areas of interest including Profanity, Social Issues, Hate Speech, and others. To further create a media environment suitable for blue chip brands as well avid fans, Locked On does not cover any political topics nor do we accept political advertising dollars at any time. We strive to create a safe space for both our listeners and our sponsors, focusing on the sports news, talk, and team fandom that our listeners come to expect from us. A brand safe environment continues to be a core reasons brands from McDonalds to State Farm trust our network throughout the year.

Single Point of Contact

Normally, you’d have to coordinate with multiple networks and dozens of shows to get the targeted audience and massive reach we deliver. At Locked On, we’ve simplified the whole thing. When you partner with Locked On, you’ll reach a passionate local fan base, across hundreds of shows, with millions of listeners and viewers, all through a single point of contact. Now how’s that for easy?