Avid Fans. Engaging Content. Targeted Audience. Big Results.
Podcast advertising is powerful and effective, reaching listeners via a captive, mobile medium that goes anywhere and everywhere they do. In fact, 45% of all audio listening in cars is now online audio* and 42% of all audio listening on smartphones is for podcasts.** The podcast audience is growing rapidly. Today, 55% of the U.S. population 12+ (155 million people) have listened to podcasts, up from 33% just five years ago.* And, 37% (104 million people) now listen to podcasts every month.* In the U.S., the average podcast listener enjoys 6 podcasts and spends six hours and thirty-nine minutes listening to podcasts every week.*
Podcast listeners seek out the shows, subjects and content they’re personally passionate about. This means they are more engaged, more likely to listen through an entire episode, and almost never “tune out” to find something else. In fact, 93% of podcast listeners say they listen to most or all of every episode.*** Mix in the avid sports fan – that Locked On reaches exclusively – with a hunger for news and information about their favorite team or sport and you’re looking at a winning advertising opportunity.
If you’re a brand or advertiser looking to reach a college-educated, predominantly male audience, primarily between 21 and 49 years old, you can’t do better than Locked On. Drop us an email (firstname.lastname@example.org) or call (206.226.3404), and we’ll gladly help you.
*Edison Research/Triton Digital – The Infinite Dial Report 2020, Consumers 12+
**Edison Research – Share of Ear Report 2019, Consumers 13+
***Edison Research/Triton Digital – The Podcast Consumer Report 2019, Consumers 12+