Avid Fans. Engaging Content. Targeted Audience. Big Results.
Podcast advertising is powerful and effective, reaching listeners via a captive, mobile medium that goes anywhere and everywhere they do. In fact, fifty-two percent of all audio listening on smartphones is for podcasts.* Podcast fans listen to an average of 7 podcasts a week.* And after introducing a smart speaker into the home, 71 percent of people say they’re listening to more audio content, including podcasts.**
Podcast listeners seek out the shows, subjects and content they’re personally passionate about. This means they’re more engaged, more likely to listen through an entire episode, and almost never “tune out” to find something else. In fact, 87 percent of podcast listeners say they listen to most or all of every episode.* Mix in the avid sports fan – that Locked On reaches exclusively – with a hunger for news and information about their favorite team or sport and you’re looking at a winning advertising opportunity.
If you’re a brand or advertiser looking to reach a college-educated, predominantly male audience, primarily between 18 and 44 years old, you can’t do better than Locked On. Drop us an email (firstname.lastname@example.org) or call (206.226.3404), and we’ll gladly help you.
*Edison Research/Triton Digital – The Podcast Consumer 2018 Report , Consumers 12+
**Edison Research/NPR – Smart Audio Report 2018, -Adults 18+