Advertising Partnerships

Podcast Ads are Powerful & Effective

Podcast listeners seek out the shows and subjects for which they’re personally passionate. That means they’re more engaged, more likely to listen or watch an entire episode, and almost never “tune out” to ﬁnd something else. Mix in the avid sports fan—that Locked On reaches exclusively—with a hunger for news, information, and talk about their favorite team or sport and you’re looking at a winning advertising opportunity.

According to Edison Research 64% of the U.S. Population 12+ (183 million people) have listened to podcasts. 38% of all audio listening in cars is now podcasts. The average podcast listener enjoys 9 podcast episodes a week.

Locked On’s audience is expected to grow another 40% in 2023.

*Edison Research – The Infinite Dial Report 2023

93^%

of listeners listen to most or all of every episode

80^%

listen to podcast ads without skipping

Podcast listeners seek out the shows, subjects, and content they’re personally passionate about. This means they are more engaged, more likely to listen through an entire episode, and almost never “tune out” to find something else.

Listeners don’t skip ads for a variety of reasons including host read ads, their personal connection to the podcast, and the fact that podcast ads are more relevant to them than what they get through other media.***

***MARU/Matchbox/Westwood One National Study – Spring 2019 Report

Advertising with Locked On

When you advertise with Locked On, you tap into brand safe content across the entire network. With national, regional, and local targeting across the network, Locked On offers flexible advertising options.

Podcast advertisers are diverse, ranging from direct response to big brands, from local to national, and from big agencies to client direct. If you’re a brand or advertiser looking to reach a college-educated, predominantly male audience, primarily between 21 and 49 years old, you need to be advertising on the Locked On Podcast Network.

Reach Avid Sports Fans

We’ll help you reach avid sports fans through Locked On podcast advertising that includes live host reads, host recorded spots, dynamic ad insertion, network sponsorships, premium content integrations and geotargeting. We are committed to your advertising success. We will work with you to tailor the perfect advertising program that delivers real results.