LinkedIn Talent Solutions

LinkedIn Jobs is a powerful platform for businesses to reach and connect with qualified candidates. LinkedIn is the world’s largest professional network, with over 830 million members in over 200 countries.

Challenge: With increased competition from other online recruiting platforms including Indeed, Monster, and CareerBuilder, LinkedIn needed to align integrated content with their core advertising message to remain top of mind in the category.

Solution: Locked On conceived a weekly college recruiting segment featuring a nationally recognized recruiting analysist covering college football and basketball across our 60+ daily college podcasts.  With the advent of the transfer portal and NIL rights, year-round recruiting activity and overall interest in college sports has never been higher and this integrated content sponsorship created the perfect opportunity to put LinkedIn at the center of these daily discussions and address their competitive marketing challenges in the process.

Results: As a successful first year, we are now into the third full year of the partnership, LinkedIn attributes a significant increase in the number of qualified large & small business leads generated through the Locked On College Network and the college recruiting content sponsorship.

“The Locked On College recruiting sponsorship has been effective and is contributing to our client’s growth, and we plan to continue using it in the future. We are confident that it will continue to help us to achieve our client’s business goals.” – Veritone Media