Skip to content

Success Story

eBay Motors

The Challenge: eBay Motors is relatively unknown as a premier destination for auto parts. The goal of the campaign is establish eBay Motors as THE place where customers can find auto parts and accessories to fit their vehicles, building awareness and differentiating available inventory. A secondary object is to improve unaided brand awareness for eBays Guaranteed Fit program, intended to establish and build trust among auto part consumers.

The Solution: Establish eBay motors as the exclusive auto parts provider for the Locked On Network, with Host Read ad integrations across 100+ shows from our NBA, MLB and NHL Podcast networks. Leveraging weekly live reads over a twelve week test on all networks, our hosts provided personal anecdotes to their experiences working with eBay and honed in building trust with our listeners to try eBay through their Guaranteed Fit program.

The Results: Our listeners were ready to work with an established brand for all of their auto parts needs, flocking to eBay to purchase parts at the start of the summer. Our hosts instilled trust and credibility which resulted in listeners taking action. The campaigns success led to an expanded partnership in Q3, tapping into our NFL and College Networks and the creation of a one of a kind, two minute branded segment centered around the Guaranteed Fit program.

According to our pixel based attribution partners, Locked On became eBay’s highest performing media partner since Q1 2021. We are thrilled with the robust performance of this activation and look forward to a continued partnership