Challenge: Increase sales and awareness of 5-Hour Energy’s newest sweet flavors: Confetti Craze, Fruity Rainbow, and Cotton Candy.

Objective: Increase overall sales of new flavors.

Solution: Utilizing our hosts and coming up with an entirely creative and unique concept to help bring awareness to the flavor, The 5-Hour Energy Flavor Draft. Where hosts were tasked with “drafting” their top 3 favorite flavors of 5-Hour Energy shots. We built trust with host-read ads that felt natural to the flow of the show.

Results: Overall, the campaign was very successful. The brand has seen a significant lift in sales while continuing to advertise with Locked On. One of 5-Hour Energy’s top podcast partners, YoY.

The overall success the brand has seen with the custom creative vs. the regular host reads. The Locked On audience continues to respond to concepts that engrain the brand in more ways than traditional host-read ads.